Digital marketing, also called as online marketing or internet marketing has massively shifted the way companies are selling their products and services. Businesses leveraging online marketing can establish a strong relationship with potential audiences in real time. Based in Gurgaon, New Delhi, Brainwork Technologies is one of the best digital marketing companies offering a range of services that are listed below:
Search Engine Optimization (SEO):
SEO is a fundamental digital marketing tool for increasing high quality traffic to your website through organic search engine results. SEO primarily involves keyword research, website optimization, producing engaging web content and image optimization. The process also includes adding title tags, meta descriptions, alt attributes, link building, sitemap generation, page indexing and much more.
When done correctly, SEO can generate high traffic to your website and subsequently turn them into leads. SEO is all about ranking high on the first page of all search engines and maintaining that position for a longer period.
Social Media Optimization (SMO):
SMO involves strengthening your brand image and increasing your online reputation across various social media platforms like Facebook, Twitter, Instagram, YouTube, LinkedIn, etc. It involves creating engaging content and then sharing it on these social media platforms.
The prime goal of posting engaging content on the internet is to encourage the online users to like your post and then share the content, through its web link, with their online friends.
It usually takes more time to rank your website on the first page of the search engine through SEO techniques. On the contrary, SMO can help you create a direct connection with the consumer in quick time, thus resulting in more traffic and visibility.
Online Reputation Management (ORM):
Reputation is crucial for any business irrespective of their domain. ORM means putting your best foot forward and taking complete control of the online conversation. This involves eliminating all the negative comments found on the internet about your brand or simply confronting them with positive reactions. A majority of consumers may not opt for your company’s services or products when they see bad reviews or comments on the internet about you. This can severely hinder your brand reputation.
Every online reputation management campaign comprises five main techniques and strategies that are research, development, content, publishing and promotion. ORM is a long game that involves meticulous planning but guarantees desired results.
Pay Per Click (PPC):
One of the most effective forms of digital marketing is pay-per-click, which is nothing but paid advertising. In this form of advertising, the advertiser runs an ad campaign based on specific keywords. Every time an online user clicks on the ad, the advertiser pays a certain amount to the search engine.
The most preferred advertising platform for PPC is Google Ads. If managed correctly, PPC can generate unmatched traffic to your website and convert them into sales.
Local SEO is an interesting marketing strategy to target local customers present in the same geographical area as you are. Local SEO involves usage of quick local search terms such as digital agency near me, digital companies in Gurgaon (basically the city name), etc. These terms can be placed anywhere in your web content, in your page title, meta descriptions, blogs and social media posts.